Sales Manager (Construction Equipment, Remote/Europe)

Job summary

An experienced Sales Manager is needed to drive sales growth in selected European markets for a manufacturer in the construction equipment sector. This role requires a commercially driven professional with a strong network and proven success in field sales.

Qualifications

• At least 5 years of successful field sales experience, including new business development and key account management.
• Strong background in Aerial Work Platforms (AWP / MEWP) or related lifting/access equipment industries.
• Proven sales track record with measurable commercial success.
• Established network within construction, rental, or industrial equipment markets.
• Fluent in English and one additional language (Swedish, Danish, or Finnish).

Responsibilities

• Develop and implement regional sales strategies to meet revenue and market share targets.
• Identify, acquire, and manage key customers, including rental companies and contractors.
• Build and maintain long-term relationships with strategic accounts to ensure customer satisfaction.
• Negotiate commercial agreements, pricing structures, and contract terms.
• Monitor market trends and competitor activity to identify growth opportunities.
• Collaborate with after-sales, service, and technical teams to provide excellent customer support.
• Represent the business at trade fairs and customer meetings.
• Provide accurate sales forecasts and market intelligence to senior management.
• Travel regularly across the assigned territory to meet customers.

Skills

What’s on Offer

• Strong negotiation, relationship-building, and closing skills.
• Entrepreneurial mindset with the ability to work independently.
• Excellent communication and presentation skills.
• Collaborative approach with cross-functional teams.
• Opportunity to join a fast-growing international business.
• High-impact commercial role with autonomy and visibility.
• Competitive salary package with performance-based incentives.
• Career growth opportunities within an expanding organization.
• Dynamic and entrepreneurial working environment.