Product Marketing Manager (Healthcare, Remote)

Job summary

This role focuses on driving the commercialization of an innovative AI-driven product in the healthcare sector, specifically targeting radiology workflows. The position involves collaboration with various teams to shape product positioning and develop effective go-to-market strategies.

Qualifications

• Bachelor's degree in marketing, business, life sciences, or a related field.
• Over 5 years of experience in product marketing, preferably in radiology, healthcare technology, or AI solutions.
• Strong digital marketing experience with proficiency in analytics tools and content creation tools (e.g., Adobe Creative Suite, CMS).
• Familiarity with healthcare compliance standards and regulatory requirements.

Responsibilities

• Define and implement global go-to-market strategies in collaboration with the Marketing Director.
• Develop product positioning and messaging to highlight the AI capabilities in the radiology market.
• Conduct competitive analyses and market research to inform product differentiation.
• Drive successful global product launches by collaborating with Product Management, Sales, and Marketing teams.
• Create marketing collateral, including white papers and digital content, to establish thought leadership.
• Track marketing KPIs and product performance metrics to optimize strategies.
• Engage with customers to gather insights and feedback for product development.
• Support co-marketing initiatives with industry partners to expand market reach.

Skills

• Strong communication skills with the ability to simplify complex product details.
• Proven track record in developing and executing global marketing strategies.
• Data-driven mindset with strong analytical skills to evaluate performance.

Education

• Bachelor's degree in a relevant field.

Tools

• Proficiency in digital marketing tools, content creation software, and analytics platforms.