Senior User Acquisition Manager (Denmark)

Job summary

This role involves leading and optimizing Facebook user acquisition campaigns for various consumer-facing digital products, particularly in Tier-1 markets like the United States. The position requires a blend of hands-on execution and strategic oversight, with significant responsibility for managing large advertising budgets and driving growth performance.

Qualifications

• Extensive hands-on experience in Facebook user acquisition for web-based B2C products, especially in Tier-1 international markets.
• Proven track record managing high-volume advertising budgets, ideally exceeding $200K/month.
• Strong knowledge of Facebook Ads best practices, including campaign structure and scaling methodologies.
• Experience with automation tools and AI-supported workflows.
• Analytical mindset with excellent data interpretation skills.
• Strong organizational and communication abilities.

Responsibilities

• Manage and scale Facebook user acquisition campaigns across multiple digital products.
• Plan, launch, and optimize paid campaigns while overseeing substantial advertising budgets.
• Maintain and enhance advertising account structures and operational processes.
• Develop creative testing frameworks and analyze performance data for optimization.
• Implement automation initiatives to improve campaign efficiency.
• Monitor key acquisition metrics and refine strategies based on performance insights.
• Document workflows and best practices to support long-term growth.

Skills

• Strong analytical and data-driven decision-making skills.
• Ability to balance hands-on execution with strategic leadership.
• Excellent organizational and communication skills.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Experience with Facebook Ads Manager and automation tools.