Senior Marketing Manager (Consumer Products, Billund)

Job summary

This role involves leading the marketing strategy for a consumer product franchise, focusing on communication and campaign execution. The position is based in Billund, Denmark, and is a 12-month contract.

Qualifications

• At least 5 years of experience in consumer products marketing, preferably with kids or family-oriented products.
• Proven track record in developing and managing consumer and shopper communication campaigns, including working with creative and media agencies.
• Strong understanding of how marketing communications influence business outcomes.
• Positive attitude and collaborative spirit, with a focus on teamwork.
• Ability to derive consumer insights and apply them to marketing strategies.
• Excellent presentation and writing skills, capable of crafting compelling narratives.
• Strong leadership and relationship-building skills across various functions and levels.

Responsibilities

• Lead the global go-to-market and communication strategy for the product franchise, from planning to execution.
• Drive innovation in communication strategies to effectively reach consumers.
• Ensure a cohesive brand experience across various marketing channels.
• Collaborate with global communication partners and assist in local campaign execution.
• Manage the communication research agenda to evaluate campaign effectiveness.
• Oversee the gaming strategy in partnership with relevant teams and agencies.

Skills

• Strong business acumen in marketing communications.
• Ability to extract and leverage consumer insights.
• Leadership and relationship management skills.

Education

• Not specified.

Tools

• Experience with marketing tools and platforms relevant to consumer engagement and campaign management.