Digital Media Excellence Lead (Copenhagen)

Job summary

This role involves shaping and executing a global media strategy for a prominent brand, focusing on both brand and performance across various markets. You will lead the media excellence agenda in collaboration with global and local agency partners, ensuring effective planning and optimization of media channels.

Qualifications

• Approximately 10 years of experience in digital media, with a background in both client-side and agency environments.
• Proven experience in leading digital media strategy and execution on a global scale.
• Strong track record in managing large media budgets and delivering measurable ROI.

Responsibilities

• Develop and implement global media strategies and plans across all digital channels.
• Translate strategies into actionable media plans for key markets, ensuring effective execution.
• Establish best practices, utilize appropriate Adtech, and drive test-and-learn initiatives.
• Manage budgets and investment plans, ensuring measurable returns on investment.
• Build and maintain strong partnerships with both global and local media agencies.
• Monitor media performance, drive optimization efforts, and support internal media education.

Skills

• Hands-on expertise in search, social, and programmatic media.
• Ability to navigate complex, cross-functional environments and influence senior stakeholders.
• Strong analytical skills to turn insights into actionable strategies.

Education

• Relevant degree or equivalent experience in marketing, media, or a related field.

Tools

• Familiarity with various Adtech platforms and media planning tools.