IT Channel Marketing Senior Specialist

Job summary

The role involves executing channel marketing strategies to enhance growth and engagement through IT channel partners in the Nordics, aligning with local business strategies. The position is part of the EMEA IT channel marketing community and requires collaboration with various teams to support the development of the IT channel business.

Qualifications

• Bachelor's degree in Marketing, Communication, or Business.
• 3-5 years of relevant experience in marketing communication, preferably in B2B and channel marketing.
• Experience in executing joint marketing activities with partners, including campaign planning and reporting.
• Understanding of marketing disciplines and channel business processes is advantageous.
• Customer-focused attitude with a digital and data-driven mindset.
• Proficient in English and one Nordic language (Norwegian, Swedish, Danish, Finnish).

Responsibilities

• Develop and execute marketing communication activities targeting IT partners.
• Manage marketing enablement and promotional materials, including digital content.
• Plan and execute IT partner events and webinars to drive engagement.
• Monitor and report on the effectiveness of marketing activities, making data-driven recommendations.
• Manage IT channel marketing budgets for efficient resource allocation.
• Build relationships with key local IT partners to align marketing goals.
• Support the digital transformation of IT partners by promoting new collaborative tools.
• Collect market trends and feedback on competitor activities to identify growth opportunities.

Skills

• Strong written and verbal communication skills.
• Ability to work and travel within the EMEA/EU region without restrictions.

Education

• Bachelor's degree in a relevant field.

Tools

• Familiarity with Salesforce and marketing automation tools.