Mobile Games Ads Creative Director (Gaming, Remote)

Job summary

This role involves leading the creative vision and execution of impactful video advertising campaigns for mobile games, focusing on how players discover and engage with the product. The position requires a blend of storytelling and data analysis to optimize campaign performance.

Qualifications

• Over 5 years of experience in mobile gaming, performance marketing, or a creative agency specializing in digital advertising.
• Proven success in producing ad creatives that yield measurable results, such as increased installs.
• Strong grasp of short-form video dynamics and user engagement strategies.

Responsibilities

• Develop and implement a comprehensive creative strategy for video ads, utilizing various formats including gameplay edits and cinematic trailers.
• Manage a team of video editors to ensure the timely delivery of high-quality creative assets.
• Collaborate with user acquisition teams to analyze performance metrics and refine campaigns based on insights.
• Stay updated on industry trends across platforms to maintain a competitive advantage.
• Conduct competitive analysis to identify successful creative patterns and opportunities.
• Ensure brand consistency while promoting innovative experimentation in video content.

Skills

Benefits

• Proficiency in creative tools such as Adobe After Effects and Premiere Pro; familiarity with game engines like Unity or Unreal is advantageous.
• Strong leadership, communication, and project management skills in a dynamic environment.
• Ability to balance data-driven insights with creative intuition.
• Competitive salary based on experience and performance.
• Flexible work environment with remote options.
• Comprehensive health and wellness benefits.
• Opportunity to contribute to a high-growth mobile game with global reach.
• Access to advanced tools and resources for creative production.
• Collaborative team culture focused on innovation and impact.