Lifecycle Marketing Manager (Remote, Denmark)

Job summary

This role is focused on managing the entire customer lifecycle in a dynamic digital environment, emphasizing user engagement and retention to drive growth and revenue. The position allows for hands-on involvement in developing and optimizing marketing strategies while collaborating closely with leadership.

Qualifications

• 3–5+ years of experience in lifecycle, growth, or retention marketing, preferably in a startup or marketplace setting.
• Proven track record of executing marketing initiatives with a strong focus on action and experimentation.
• Strong analytical skills with experience in reporting tools and performance tracking.
• Experience in designing and optimizing email campaigns and customer journeys.
• Understanding of key growth metrics such as activation, retention, and customer lifetime value.
• Excellent written communication skills for crafting engaging content.
• Ability to thrive in fast-paced and ambiguous environments with high ownership.
• Bonus: experience in e-commerce, digital education, or community-driven platforms.

Responsibilities

Benefits

• Manage and enhance the full customer lifecycle from signup to advocacy.
• Develop, launch, and refine email marketing sequences across all stages of the funnel.
• Conduct A/B testing to boost activation rates and customer retention.
• Identify and address drop-off points in the user journey using data-driven solutions.
• Engage a community by sharing stories and fostering interactions.
• Create high-quality newsletters to enhance engagement and brand connection.
• Maintain growth dashboards and provide performance insights and recommendations.
• Monitor key revenue metrics, including retention and overall growth.
• Fully remote work setup with flexibility.
• High ownership role with significant impact on growth.
• Opportunity to collaborate with experienced professionals and leadership.
• Fast-paced environment encouraging experimentation and innovation.
• Long-term growth potential with opportunities for broader responsibilities.
• Access to a global network of industry experts.