Director of E-commerce (DTC, Remote)

Job summary

This role is a leadership position focused on developing and expanding a Shopify channel to drive significant revenue growth in a direct-to-consumer (DTC) environment. The position requires a blend of technical knowledge, data analysis, and marketing expertise to enhance customer experience and profitability.

Qualifications

• Demonstrated success in scaling Shopify stores for DTC brands, with quantifiable improvements in revenue, conversion rates, average order value, and customer retention.
• Proficient in Shopify platform, including themes, Liquid, and integrations.
• Strong analytical skills with experience in conversion rate optimization, A/B testing, and performance metrics.
• Familiarity with lifecycle marketing tools, particularly Klaviyo, for segmentation and automation.
• Knowledge of tracking and attribution methods across marketing channels.
• Experience in health/wellness or regulated DTC sectors is advantageous.
• Excellent collaboration skills to work with marketing, creative, and operations teams.
• Entrepreneurial mindset with a focus on ownership and data-driven strategies.
• Leadership experience or potential to manage teams in a rapidly growing setting.

Responsibilities

Benefits

• Oversee the Shopify channel, focusing on revenue growth and key performance indicators.
• Manage the Shopify ecosystem, ensuring optimal site performance and technical setup.
• Execute rapid product launches with effective merchandising strategies.
• Implement continuous conversion rate optimization initiatives through testing and data analysis.
• Create and maintain analytics dashboards to monitor performance metrics.
• Ensure accurate tracking and resolve any data integrity issues.
• Develop lifecycle marketing strategies to enhance customer retention and subscription rates.
• Collaborate with cross-functional teams to improve customer experience and funnel performance.
• Establish processes and best practices for sustainable channel growth.
• Build and lead a high-performing team as the business scales.
• Competitive salary with performance-related bonuses.
• Fully remote work with flexible hours.
• Opportunity to lead and grow a high-impact DTC channel.
• Career advancement in a dynamic, entrepreneurial setting.
• Involvement in strategic decision-making and cross-functional leadership.
• Access to resources for ongoing learning and professional development.