VP New Sales

Job summary

The role involves leading the New Sales function with a focus on achieving New ARR targets across Europe and globally. The VP will define sales strategies, build and manage a high-performing sales organization, and ensure predictable growth through effective operational models.

Qualifications

• 10–15+ years of experience in B2B SaaS sales, including leadership of leaders
• Proven track record of scaling high-performing sales organizations across multiple markets
• Experience leading senior sales leaders, particularly Heads of Sales
• Strong experience in driving predictable New ARR growth in a fast-scaling SaaS environment
• Familiarity with selling to both SMB and Enterprise customers
• Background in e-commerce and brands is a plus

Responsibilities

• Own and deliver the company's New ARR targets
• Translate growth objectives into regional strategies and sales targets
• Ensure effective pipeline generation, conversion, and forecasting
• Lead and develop the Head of Sales and Head of Outreach
• Design and scale the sales organization to support growth
• Own the outbound pipeline generation strategy across Europe
• Define and improve a scalable sales operating model
• Collaborate with Marketing and Product for effective go-to-market execution
• Ensure high-quality customer acquisition and retention

Skills

• Strong commercial judgement and analytical skills
• Excellent strategic thinking abilities
• Experience in building scalable sales processes and operating rhythms
• Ability to balance growth with customer quality

Education

• Relevant degree or equivalent experience in a related field

Tools

• Familiarity with CRM systems and sales productivity tools