Commercial Manager (FMCG, Copenhagen)

Job summary

The role involves driving the growth of the Milk Based Beverages (MBB) segment, specifically focusing on the Starbucks® Ready-To-Drink (RTD) brand across various international markets. The position is based in Copenhagen and requires collaboration with local sales and marketing teams, distributors, and the global MBB team to translate brand ambitions into actionable local plans.

Qualifications

• 3-4 years of commercial experience in a global FMCG organization, preferably in beverages or fast-moving consumer categories.
• Hands-on experience in sales, trade marketing, category management, or brand management.
• Strong business acumen with the ability to develop and execute commercial plans based on market insights.
• Experience in a sales and marketing matrix setup, ideally with exposure to export or distributor-led markets.
• Proficient in written and spoken English.

Responsibilities

• Drive the commercial execution of the Starbucks® RTD ambition within designated markets, meeting Distributor Sales targets and growth objectives.
• Develop and implement annual business plans informed by local consumer, shopper, customer, and competitor insights.
• Transform global brand strategies into relevant local commercial plans, including campaign concepts and market proposals.
• Collaborate with distributors and internal stakeholders to ensure effective in-market execution and ongoing business development.
• Manage budgets, monitor performance, and provide reporting to support decision-making.
• Assist in launching Starbucks® RTD in new markets and identify opportunities to enhance the brand's position across EMEA.

Skills

• Strong commercial mindset with the ability to translate insights into impactful execution.
• Collaborative and proactive approach with excellent relationship-building skills.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with sales and marketing tools and platforms relevant to FMCG and beverage sectors.