Senior Media Relations Specialist (Copenhagen)

Job summary

An experienced Senior Media Relations Specialist is sought to enhance the corporate media presence of a global company based in Copenhagen. This interim role involves shaping and executing media strategies, with a focus on corporate communications, financial messaging, and sustainability initiatives.

Qualifications

• Bachelor’s or master’s degree in communications, journalism, or a related field
• Relevant experience in corporate communications and media relations, preferably in a global or listed company
• Proven track record of engaging with media and journalists, including proactive pitching
• Strong writing and editorial skills with attention to detail
• Experience in issues management, ideally within a consumer-facing business
• Understanding of business and sustainability agendas
• Strong project and stakeholder management skills
• Excellent verbal and written communication skills
• Fluency in English; Danish is a plus

Responsibilities

• Develop and craft messages, press releases, and presentations for media positioning
• Respond to media inquiries on relevant topics
• Build and maintain relationships with Danish and international media, journalists, and opinion leaders
• Identify news angles and pitch stories for media coverage
• Prepare briefs and advise executives for media engagements
• Organize and support executive media interviews and press activities
• Secure speaking opportunities for executives at global events
• Manage issues and crisis situations as needed
• Support corporate storytelling and maintain LinkedIn presence

Skills

• Strong understanding of PR and communications landscape
• Ability to navigate dynamic environments and prioritize tasks
• Collaborative, structured, and reliable
• Confident in engaging with stakeholders at all levels

Education

• Bachelor’s or master’s degree in communications, journalism, or a related field

Tools

• Familiarity with media relations tools and platforms for content creation and community management