Senior Experience Strategist (Marketing, Copenhagen)

Job summary

The role of Senior Experience Strategist focuses on enhancing customer experiences through marketing automation, personalization, loyalty, and CRM strategies. This position emphasizes a customer-first approach, leveraging data and technology to create impactful experiences for global clients.

Qualifications

• Relevant degree in marketing, advertising, communications, or digital consulting.
• Experience in utilizing technology and data for customer-centric design and personalization.
• Familiarity with marketing automation platforms like Adobe Marketing Cloud or Salesforce Marketing Cloud.
• Strong communication skills, both verbal and written.
• Proven ability to collaborate effectively across cultures, particularly between the U.S. and Europe.
• Experience in flat organizational structures that prioritize collaboration.

Responsibilities

• Identify gaps and opportunities in the customer journey and develop strategies to address them.
• Implement proven frameworks and methodologies to set strategic directions for data-driven customer experiences.
• Contribute to engagements with brands, ensuring a customer-centric approach at every touchpoint.
• Define and consult on omni-channel customer journeys, integrating data, technology, content, and insights.
• Facilitate collaboration across various capabilities to meet project deadlines and ensure high-quality outcomes.

Skills

• Strong interpersonal and collaboration skills.
• Ability to derive insights from data and translate business objectives into strategic recommendations.
• Proficiency in storytelling to turn strategies into actionable communications.
• Outgoing and sociable team player with a proactive mindset.

Education

• Degree in marketing, advertising, communications, or related fields.

Tools

• Marketing automation platforms (e.g., Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze).