Promotions Insights Lead (Temporary, Retail, Copenhagen)

Job summary

This temporary role focuses on enhancing campaign effectiveness through data-driven insights and continuous improvement within a retail organization. The Promotions Insights Lead will be instrumental in shaping how the company measures success and utilizes learnings to inform future campaigns.

Qualifications

• Strong background in data science or advanced analytics, including statistics, econometrics, or mathematics.
• Hands-on experience with experimentation methodologies such as A/B testing.
• Proficiency in SQL and familiarity with Python or similar programming languages.
• Experience with marketing, CRM, or commercial performance data is preferred.
• Ability to work collaboratively in a cross-functional environment.

Responsibilities

• Define and evolve a test & learn framework for promotions across the organization.
• Establish measurement standards and KPIs for evaluating campaign performance.
• Analyze campaign results and translate data into actionable insights.
• Build and drive a group-wide learning agenda, prioritizing key hypotheses.
• Collaborate with campaign teams, CRM, and commercial stakeholders to ensure insights influence future planning.

Skills

• Strong analytical skills with the ability to interpret complex data.
• Excellent communication skills to convey insights and recommendations clearly.
• Structured and curious mindset, driven by measurable impact.

Education

• Relevant degree in data science, statistics, or a related field.

Tools

• Experience with BI tools and experimentation platforms is advantageous.