Product Marketing Manager (Fintech, Remote)

Job summary

Seeking a Product Marketing Manager to enhance adoption and revenue for capital products across various markets. The role focuses on distribution, conversion, and sales execution rather than pricing or product development.

Qualifications

• 2-5 years of experience in growth, commercial, product marketing, or revenue roles.
• Proven experience in managing stakeholders effectively.
• Strong understanding of marketing funnels, conversion metrics, and data analysis.
• Hands-on experience with metrics and conducting experiments.

Responsibilities

• Increase the acceptance rate of offers and drive revenue per merchant.
• Enhance repeat usage of capital products.
• Define target audiences for offers and optimize timing for conversions using merchant data.
• Identify high-converting customer segments.
• Equip sales teams with effective messaging and strategies for handling objections.
• Collaborate with sales to improve product attach rates.
• Analyze the entire marketing funnel to identify drop-offs and implement solutions.

Skills

Strong pluses

• Strong analytical skills with a focus on data-driven decision-making.
• Excellent communication and stakeholder management abilities.
• Experience in the fintech, payments, or lending sectors.
• Familiarity with small and medium-sized business (SMB) customers.
• Knowledge of upsell and cross-sell strategies.