PR Manager (Copenhagen)

Denmark
Posted 1 week, 1 day ago
Public Relations

About the role

Job summary

An experienced Global PR Manager is sought to lead and enhance global PR initiatives in Copenhagen, focusing on brand visibility and relevance across various markets.

Qualifications

  • Over 5 years of experience in PR and communications, ideally in an in-house capacity.
  • Proven experience managing international markets and PR agencies.
  • Strong skills in media relations and relationship building.
  • Background in sport, cycling, performance, fashion, or culture-driven brands is preferred.
  • Excellent storytelling and brand positioning abilities.
  • Fluent in English, both written and spoken.
  • A passion for cycling and familiarity with the cycling community is a strong plus.

Responsibilities

  • Develop and implement the global PR strategy for brand visibility.
  • Drive PR plans for seasonal campaigns, product launches, and key brand events.
  • Lead PR efforts for collaborations, partnerships, and special projects.
  • Support storytelling initiatives related to racing and cycling ambassadors.
  • Manage and coordinate external PR agencies with defined KPIs.
  • Build and maintain relationships with media in cycling, sport, lifestyle, and culture.
  • Oversee press outreach, media placements, and storytelling opportunities.
  • Manage press calendars, media lists, and global announcements.
  • Support PR for retail activations and community events.
  • Monitor PR performance and derive actionable insights.
  • Manage PR budgets and prioritize execution effectively.

Skills

  • Strategic and hands-on approach to PR.
  • Strong organizational and communication skills.
  • Collaborative mindset with a structured working style.

Education

  • Relevant degree in communications, marketing, or related fields is preferred.

Tools

  • Familiarity with PR management tools and media monitoring platforms is advantageous.
Full Access

Ready to apply for this role?

Full Access gives you the company name, full job description, and a direct link to apply. The summary above helps you explore the role.

Share this job