Lead Data Analyst (Marketing Analytics)

Job summary

This role focuses on leveraging data to enhance marketing effectiveness and drive growth within the organization. As a Lead Data Analyst in the Marketing Analytics team, you will be responsible for developing sophisticated methodologies to measure marketing impact and provide actionable insights to stakeholders.

Qualifications

• Proficient in SQL and R or Python, with a strong understanding of regression models and statistical significance.
• Experience in marketing analytics techniques such as Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing.
• Strong collaboration skills and ability to influence stakeholders with data-driven insights.
• Excellent communication skills, capable of explaining complex concepts to non-technical audiences.
• Proven experience with BI tools like Looker (LookML) and commitment to data quality.

Responsibilities

• Own the methodology for measuring marketing effectiveness using MMM, MTA, and lift studies.
• Conduct advanced data analyses, including cohort analysis and predictive modeling.
• Collaborate with Marketing Leads to design and analyze A/B and multivariate tests.
• Develop and scale analytics infrastructure, integrating solutions into the data stack.
• Create intuitive dashboards in Looker to provide actionable insights.
• Analyze the sales funnel to identify bottlenecks and opportunities for improvement.
• Work closely with the data engineering team to ensure robust marketing data pipelines.

Skills

• Strong technical skills in data analysis and statistical modeling.
• Strategic thinking in solving marketing-related problems.
• Ability to communicate insights effectively to various stakeholders.
• Experience in data storytelling and making data accessible.

Education

• Relevant degree in Data Science, Statistics, Marketing, or a related field is preferred.

Tools

• SQL, R/Python, Looker (LookML), BigQuery, dbt, Airflow.