Lead Data Analyst (Marketing Analytics, Remote)

Job summary

This role focuses on leveraging data to enhance marketing effectiveness and drive growth. The Lead Data Analyst will work within the Go-To-Market Analytics team, utilizing advanced analytical techniques to provide insights that inform marketing strategies.

Qualifications

• Proficient in SQL and R or Python, with a strong grasp of regression models and statistical significance.
• Experience in Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing.
• Excellent collaboration skills and ability to influence stakeholders with data-driven insights.
• Strong communication skills to convey complex statistical concepts to non-technical audiences.
• Familiarity with Looker (LookML) or similar BI tools, focusing on data accessibility.
• Commitment to data quality and experience with modern data stacks (e.g., BigQuery, dbt, Airflow).

Responsibilities

• Develop and own methodologies for measuring marketing effectiveness through sophisticated analytics.
• Conduct complex analyses, including cohort analysis and customer segmentation, to identify growth opportunities.
• Collaborate with marketing teams to design and analyze A/B and multivariate tests.
• Support the scaling of analytics infrastructure by developing solutions in R/Python.
• Provide actionable insights to stakeholders to enhance marketing optimization.
• Create intuitive dashboards in Looker that deliver actionable insights.
• Analyze the sales funnel to identify bottlenecks and improve lead generation and conversion rates.
• Work with data engineering teams to ensure robust marketing data pipelines.

Skills

• Strong analytical and statistical skills.
• Experience with marketing analytics methodologies.
• Ability to communicate effectively with diverse audiences.
• Proficient in data visualization and storytelling.

Education

• Relevant degree in a quantitative field or equivalent experience.

Tools

• SQL, R, Python, Looker, BigQuery, dbt, Airflow.