Lead Data Analyst (Marketing Analytics)

Job summary

This role focuses on leveraging data to enhance marketing effectiveness and drive growth within the organization. The Lead Data Analyst will work closely with the Go-To-Market Analytics team to provide insights that guide strategic marketing decisions.

Qualifications

• Proficiency in SQL and R or Python.
• Strong understanding of regression models, clustering, and statistical significance.
• Experience with Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing.
• Ability to communicate complex statistical concepts to non-technical audiences.
• Commitment to data quality and experience with modern data stacks (e.g., BigQuery, dbt, Airflow).

Responsibilities

• Develop and own methodologies for measuring marketing effectiveness through MMM, MTA, and lift studies.
• Conduct advanced analyses, including cohort analysis and predictive modeling, to identify growth opportunities.
• Collaborate with Marketing Leads to design and analyze A/B and multivariate tests.
• Create intuitive dashboards in Looker that provide actionable insights for stakeholders.
• Analyze the sales funnel to enhance lead generation and conversion rates.
• Collaborate with data engineering teams to ensure robust marketing data pipelines.

Skills

• Strong analytical and problem-solving skills.
• Excellent collaboration and communication abilities.
• Experience with BI tools, particularly Looker (LookML).

Education

• Relevant degree in a quantitative field or equivalent experience.

Tools

• SQL, R/Python, Looker, BigQuery, dbt, Airflow.