Go-to-Market Program Manager (B2B, Remote)

Kolding, Southern Denmark
Posted 6 days, 6 hours ago
Project Management

About the role

Job summary

This role focuses on enhancing the go-to-market strategies for a portfolio of products in the Hygienic Fluid Handling and Heat Transfer Technology sector. The position involves collaboration across product management, sales, and marketing to ensure effective product launches and commercial success in regulated industries.

Qualifications

  • Experience in go-to-market, commercial program management, or product marketing within a B2B context.
  • Strong understanding of global market strategies for industrial or technical products.
  • Proven track record in managing cross-functional projects with diverse stakeholders.
  • Commercially minded with the ability to link strategy to revenue outcomes.
  • Experience in global markets, particularly in EMEA/APAC/Americas.
  • Excellent communication skills with the ability to simplify complex concepts.
  • Familiarity with regulated industries such as manufacturing, food & beverage, or pharmaceuticals is a plus.
  • Strong analytical skills and comfort with performance data.

Responsibilities

  • Lead and coordinate global go-to-market initiatives for specific product lines.
  • Convert product and portfolio strategies into actionable go-to-market programs.
  • Foster alignment among product management, channel management, marketing, and sales teams.
  • Develop and enhance go-to-market frameworks, tools, and best practices.
  • Ensure consistent and effective product launches across various regions and channels.
  • Monitor commercial performance and leverage insights for execution refinement.
  • Identify and address gaps between strategy and execution.
  • Support sales enablement with clear positioning and messaging.

Skills

  • Strong project management and organizational skills.
  • Ability to navigate ambiguity and align diverse stakeholder priorities.
  • Proactive in identifying gaps and driving clarity in processes.

Education

  • Relevant degree or equivalent experience in a related field is preferred.

Tools

  • Familiarity with project management and analytics tools is beneficial.
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