Director of Sales (MICE, Copenhagen)

Job summary

The role involves leading sales efforts for inbound MICE business across Nordic destinations, focusing on building relationships with international agencies and corporate clients. The Director will represent the organization at industry events and collaborate with local teams to enhance business proposals and client retention.

Qualifications

• Minimum 5 years of experience in MICE, destination management, or related tourism sales.
• Proven success in generating new business and managing international client relationships.
• Strong knowledge of Denmark and Nordic destinations for corporate events.
• Excellent commercial awareness and understanding of client needs.
• Strong communication, presentation, and negotiation skills.
• Collaborative mindset with the ability to work with diverse teams.
• Proficient in CRM systems and Microsoft Office.
• Fluent in English; additional Nordic languages are a plus.
• Willingness to travel internationally as needed.

Responsibilities

• Develop inbound MICE business through proactive sales activities including client meetings and workshops.
• Create and implement an annual sales plan aligned with commercial strategies and revenue targets.
• Manage sales budgets and explore partnership and marketing opportunities.
• Build relationships with agencies, corporate clients, and other strategic partners.
• Represent the organization at trade shows and networking events.
• Identify cross-selling opportunities within the wider destination portfolio.
• Collaborate with operational teams to enhance proposals and improve client retention.
• Maintain accurate sales activity information in the CRM system.
• Share market intelligence and client feedback with relevant teams.
• Support the development of sales and marketing materials for Nordic destinations.

Skills

• Strong organizational and time-management skills.
• Proactive and solutions-focused approach.

Education

• Relevant degree or equivalent experience in tourism or sales is preferred.

Tools

• Experience with CRM systems and proficiency in Microsoft Office.