Digital Experience Lead (E-commerce, Copenhagen)

Job summary

The Digital Experience Lead is responsible for enhancing digital commercial performance by leveraging sales, customer, and market insights to optimize offerings and guide commercial priorities across various channels. This role involves close collaboration with cross-functional teams to drive continuous improvements in digital-led commercial outcomes throughout the customer journey.

Qualifications

• Over 4 years of experience in eCommerce, preferably in the fashion sector.
• Strong understanding of the digital ecosystem and its synergies.
• Proven experience in leading cross-functional collaboration and influencing stakeholders without formal authority.
• Bachelor’s degree in business, marketing, economics, or a related field.
• Deep knowledge of digital channels and their commercial implications.
• Excellent analytical, planning, and communication skills, with fluency in English.

Responsibilities

• Develop and implement daily site activity plans based on customer group insights, including content publishing.
• Optimize digital performance in alignment with global guidelines and sales strategies.
• Conduct analyses of sales performance, web analytics, user behavior, and A/B testing to identify actionable insights for improving digital sales and customer experience.
• Monitor and enhance delivery, payment, and return options to boost digital profit growth.
• Collaborate with Commercial Managers and E-commerce Leads to execute digital strategies effectively.
• Manage customer support interactions and escalate issues to global tech teams as necessary.

Skills

• Strong analytical abilities to translate data into actionable commercial strategies.
• Effective communication and leadership skills to influence and guide teams.
• Structured and collaborative working style to drive results.

Education

• Bachelor’s degree in business, marketing, economics, or a related field.

Tools

• Familiarity with web analytics tools, A/B testing platforms, and eCommerce management systems.