Commercial Business Analyst (E-commerce, Copenhagen)

Job summary

The role involves analyzing customer, web, and sales data to generate insights that enhance commercial performance and improve customer experience. The analyst will utilize various research methods and analytics tools to uncover behavioral patterns and guide strategic decisions.

Qualifications

• Minimum of 2 years of experience in web analytics, preferably in eCommerce or fashion retail.
• Bachelor's degree in business, Marketing, Data Science, Statistics, Economics, or a related field.

Responsibilities

• Conduct consumer and market research to identify trends affecting commercial performance.
• Perform comprehensive analysis of customer, web, and sales data to provide insights for the Commercial team.
• Analyze web performance metrics, including traffic and user behavior, to evaluate campaign effectiveness.
• Implement and evaluate A/B and multivariate testing to optimize online customer experience.
• Generate reports and dashboards with actionable insights for stakeholders.

Skills

• Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI.
• Strong analytical, reporting, and presentation skills.
• Knowledge of A/B testing methodologies and web tracking implementation.

Tools

• SQL and various data analytics platforms for data extraction and reporting.