Commercial Business Analyst (E-commerce, Copenhagen)

Job summary

The role involves analyzing customer, web, and sales data to generate insights that enhance commercial performance and improve the online customer experience. The analyst will utilize various research methods and analytics tools to uncover behavioral patterns and guide strategic decisions.

Qualifications

• Minimum of 2 years of experience in web analytics, ideally within eCommerce or fashion retail.
• Bachelor's degree in business, Marketing, Data Science, Statistics, Economics, or a related field.

Responsibilities

• Conduct consumer and market research to identify trends and brand perceptions.
• Perform comprehensive analysis of customer, web, and sales data to support the Commercial team.
• Analyze web performance metrics, including traffic and user behavior, across digital platforms.
• Evaluate campaign effectiveness and provide insights on conversion and return on ad spend.
• Analyze customer feedback to enhance the overall customer experience.
• Plan and evaluate A/B and multivariate testing to optimize online conversion rates.
• Generate reports and dashboards with actionable insights for various stakeholders.

Skills

• Proficient in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI.
• Strong analytical, reporting, and presentation skills.
• Knowledge of A/B testing methodologies and web tracking implementation.

Tools

• SQL and data platforms for data extraction and analysis.
• Analytics tools such as Google Analytics and Adobe Analytics.