Account Manager (UK SMB Markets)

Job summary

The role involves managing and expanding a portfolio of existing customers in the UK SMB market, focusing on retention and growth. The Account Manager acts as the commercial lead for customer relationships, ensuring high renewal rates and driving account expansion.

Qualifications

• Experience in account management, renewals, or a similar customer-facing role within a SaaS or subscription-based environment.
• Strong understanding of retention strategies, Net Revenue Retention (NRR), upselling, and cross-selling.
• Solid commercial awareness linking product value to customer outcomes.
• Proficient in managing a large portfolio and maintaining accurate CRM data.
• Excellent communication, stakeholder management, and negotiation skills.
• Comfortable analyzing account performance data and forecasting renewals.
• Ability to work cross-functionally in a fast-paced, target-driven setting.
• Preferred understanding of the digital advertising/search marketing industry.

Responsibilities

• Own the end-to-end renewal process to achieve high Gross Renewal Rates (GRR).
• Drive portfolio growth through upselling and cross-selling initiatives.
• Develop and maintain detailed account plans and accurate forecasts in Salesforce.
• Lead strategic customer engagements, including business reviews and contract negotiations.
• Collaborate with Customer Success, Marketing, and Product teams to ensure value realization and feedback integration.
• Maintain operational excellence through accurate data management and pipeline visibility.

Skills

• Strong commercial acumen and relationship management skills.
• Analytical skills for performance data assessment and forecasting.
• Effective cross-functional collaboration abilities.

Education

• Not specified.

Tools

• Salesforce.