Web Analyst (Analytics, Remote)

Job summary

This role involves analyzing web data to drive insights and enhance product experiences. The Web Analyst will collaborate with global teams to improve sales and marketing strategies through data-driven decisions.

Qualifications

• Relevant educational background in analytics or a related field.
• Proven experience in analyst roles, translating data into actionable insights.
• Strong business partnership experience with senior leaders.

Responsibilities

• Manage and improve the web analytics setup in collaboration with product and digital teams.
• Maintain the analytics data pipeline from web tracking tools to reporting tables, ensuring data quality and consistency.
• Define and govern event taxonomy for reliable reporting.
• Collaborate with marketing teams to map customer journeys and identify areas for improvement.
• Provide insights on marketing trends and product usage to support decision-making.
• Analyze results from various media types and make recommendations based on findings.
• Act as a trusted partner within a matrix organization, supporting multiple teams.

Skills

• Proficient in SQL and Python for data modeling and transformations.
• Experience with web analytics tools, preferably Matomo.
• Familiarity with data visualization tools like PowerBI.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.

Education

• Relevant degree in a field related to analytics or data science.

Tools

• SQL, Python, Matomo, PowerBI, Databricks.