Web Analyst (On-site)

Job summary

This position involves analyzing web data to drive insights and improve sales and product experiences. The role requires collaboration with global teams and a focus on enhancing the analytics setup.

Qualifications

• Relevant educational background in analytics or a related field.
• Proven experience in analyst roles, translating data into actionable insights.
• Strong business partnership skills with senior leaders.

Responsibilities

• Manage and enhance the web analytics setup, collaborating with Product Experience and Digital Technology.
• Maintain the web analytics data pipeline using Matomo, including tracking, data QA, and modeling.
• Define and govern event taxonomy in collaboration with Marketing and Product Experience.
• Analyze customer journeys to identify drop-offs and prioritize enhancements.
• Provide insights on marketing trends and product usage to support decision-making.
• Enable reporting on media performance and collaborate on recommendations for improvement.

Skills

• Proficiency in SQL and Python for data modeling and transformations.
• Experience with web analytics tools, preferably Matomo.
• Familiarity with data visualization tools like PowerBI.
• Strong analytical and problem-solving mindset.
• Excellent communication and presentation skills.

Education

• Relevant degree in analytics, data science, or a related field.

Tools

• Matomo, Databricks, PowerBI, SQL, Python.