User Acquisition Specialist (Marketing, Lisbon)

Job summary

The role involves leading user acquisition efforts through various channels, focusing on attracting and retaining new users while optimizing marketing spend to align with business objectives. This position requires a data-driven approach to performance marketing and collaboration with cross-functional teams.

Responsibilities

• Develop and implement multi-channel user acquisition strategies, including paid search, social media, display ads, influencer marketing, and referral programs.
• Manage advertising campaigns to maximize ROI, overseeing budgets, bids, and targeting parameters.
• Analyze key performance metrics (CPI, CPA, LTV) using analytics tools, providing insights to stakeholders.
• Experiment with new channels, creatives, and messaging to enhance growth.
• Collaborate with Product, Analytics, and Creative teams to align strategies with product launches and promotions.

Qualifications

Benefits

• Bachelor’s degree in Marketing, Business, or a related field.
• Approximately 4+ years of experience in user acquisition or performance marketing.
• Familiarity with advertising platforms (e.g., Google Ads, Meta Ads) and analytics tools (e.g., Google Analytics).
• Strong analytical, strategic thinking, and communication skills.
• Apple hardware for work.
• Annual bonus and top-tier health and life insurance.
• Transportation budget and Coverflex benefits for meal allowances and well-being.
• Childcare support and pension fund for financial planning.
• Urban Sports Club membership and free meals at the office.