Trade Marketing Manager (Nordics)

Job summary

In this role, you will be responsible for the planning and execution of key campaigns across physical retail in the Nordic region, focusing on trade marketing effectiveness, budget optimization, and measurable commercial impact. You will collaborate with Key Account Management teams to enhance in-store experiences and leverage shopper insights to drive retail performance.

Qualifications

• Experience in shopper marketing, trade marketing, category management, or related retail marketing initiatives.
• Proven track record of leading projects with accountability for outcomes.
• Demonstrated ability to achieve measurable commercial results aligned with business objectives.
• Proficient in data analysis and insight generation using tools like Excel and Power BI.
• Strong presentation skills and stakeholder management capabilities.
• Fluent in written and spoken English.

Responsibilities

• Drive retail activation of campaigns across the Nordic physical retail landscape.
• Establish standards for in-store execution excellence across various retail environments.
• Collaborate with sales leaders on retailer-specific marketing initiatives.
• Transform shopper insights into actionable activation plans.
• Enhance methods for measuring Trade Marketing effectiveness through analysis and continuous improvement.

Skills

• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and presentation skills.
• Ability to adapt to change and solve problems collaboratively.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Proficient in Excel, Power BI, and familiarity with AI tools like Copilot for productivity enhancement.