Student Assistant - Digital Marketing

Job summary

A student assistant is sought to join a digital marketing team, focusing on driving campaigns for various brands and products. The role offers hands-on experience in the entire process from ideation to content creation, advertising, optimization, and analysis.

Qualifications

• Currently pursuing a relevant higher education degree
• Interest in digital marketing, media, and advertising
• Curiosity about consumer motivation and digital behavior
• Willingness to work with campaigns, target audiences, and customer journeys
• Enthusiasm for data and insights
• Creative, structured, and open to trying new approaches
• Eagerness to learn new tools and technologies
• Ability to dive deep into tasks

Responsibilities

• Planning and executing digital campaigns
• Supporting advertising efforts on Google, YouTube, and social media
• Developing and adapting campaign materials and content
• Performing basic image editing and optimizing creative assets
• Analyzing campaign performance and digital metrics
• Understanding target audiences, segmentation, and consumer insights
• Mapping consumer journeys and identifying relevant touchpoints
• Testing digital opportunities, formats, and platforms

Skills

• Experience with Google Ads, Meta, YouTube, image editing, or analytics tools is a plus but not required.

Education

• Enrollment in a relevant higher education program is required.

Tools

• Familiarity with digital marketing tools and platforms is beneficial.