Shopper Marketing Lead (Retail & Home Improvement, Nordics, Hybrid)

Job summary

The Shopper Marketing Lead for the Nordic Retail & Home Improvement District will be responsible for developing and executing a Shopper Marketing Execution Plan tailored to the needs of the assigned shopper group. This role involves collaboration with various stakeholders to identify growth opportunities and promote brand products effectively.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• Experience in Shopper or Consumer Marketing or Account Management within the FMCG B2C sector
• Strong analytical skills and project management experience
• Excellent communication and influencing abilities
• Leadership capabilities

Responsibilities

• Create, execute, and measure the Shopper Marketing Execution Plan
• Understand shopper needs and shopping habits to tailor marketing efforts
• Collaborate with Category Development and Key Account Managers to identify growth opportunities
• Build relationships with marketing personnel at customer accounts
• Evaluate financial viability of marketing tactics and manage budgets
• Analyze marketing performance to optimize strategies

Skills

• Commercial acumen and data-driven mindset
• Ability to prioritize tasks effectively
• Curiosity and a growth mindset

Education

• Degree in Business, Marketing, or related fields

Tools

• Familiarity with marketing analytics tools and project management software is preferred.