SEO/SEM Specialist (Remote)

Job summary

This fully remote position is for an SEO/SEM professional focused on enhancing organic visibility and optimizing paid search campaigns. The role encompasses key SEO activities, including keyword strategy, content optimization, technical SEO, analytics, and link building, alongside managing PPC initiatives and performance tracking.

Qualifications

• Proven experience in SEO with a solid understanding of organic search optimization and ranking factors.
• Demonstrated SEM experience managing PPC campaigns on platforms like Google, Yahoo, and Bing.
• Strong grasp of performance marketing and online customer acquisition strategies.
• Hands-on experience with website analytics tools such as Google Analytics or similar platforms.
• Familiarity with bid management and PPC optimization tools.
• Experience in designing and interpreting A/B and multivariate tests.
• Working knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Ability to analyze data and translate insights into effective strategies.
• Strong commitment to staying updated on SEO and SEM best practices.
• Detail-oriented and capable of working independently in a remote setup.
• A degree in a quantitative or test-driven field is preferred.

Responsibilities

Benefits

• Manage SEO and SEM activities, including content strategy, keyword research, and paid search campaigns.
• Plan and optimize PPC campaigns to maximize ROI and performance.
• Analyze website analytics and market trends to identify optimization opportunities.
• Manage campaign budgets and monitor spending for financial efficiency.
• Optimize website copy and architecture to improve keyword rankings.
• Conduct ongoing keyword research and competitor analysis.
• Develop link-building strategies to enhance organic visibility.
• Collaborate with development and marketing teams to ensure SEO best practices are followed.
• Stay current with changes in search engine algorithms and industry trends.
• Competitive compensation with weekly payments.
• Access to various remote opportunities and free training programs.
• Ongoing support from managers and a collaborative remote community.
• Clear schedules and expectations to facilitate work-life balance.