Senior User Acquisition Manager (Denmark)

Job summary

This role focuses on developing and executing high-performance user acquisition strategies on TikTok for web-based funnels in the dating and social discovery sectors, primarily targeting Tier-1 markets, especially the United States.

Qualifications

• Proven experience in managing TikTok user acquisition campaigns for web or B2C funnels, particularly in Tier-1 markets.
• Demonstrated management of significant monthly advertising budgets, ideally exceeding $100K, with a strong performance marketing background.
• Solid understanding of performance marketing principles, including scaling logic and bidding strategies.
• Familiarity with paid social best practices, especially within the Facebook Ads ecosystem.
• Experience with marketing automation and systematic creative testing methodologies.
• Strong analytical skills to optimize campaigns based on data-driven insights.

Responsibilities

Benefits

• Manage TikTok user acquisition campaigns, ensuring scalable growth and consistent performance.
• Plan, launch, optimize, and scale high-budget campaigns, focusing on efficiency and profitability metrics.
• Build and maintain robust account structures and campaign infrastructure hygiene.
• Drive a structured creative testing framework to analyze performance and scale successful concepts.
• Improve automation processes and document best practices for scalable acquisition operations.
• 28 calendar days of paid vacation annually.
• 7 additional wellness days per year.
• Referral bonuses for successful candidate recommendations.
• 50% coverage for professional development opportunities.
• Health-related support for medical insurance or healthcare expenses.
• Workplace support for home office or co-working setup reimbursement.
• Internal recognition and reward system.