Senior User Acquisition Manager (Remote, Denmark)

Job summary

This role focuses on developing and executing user acquisition strategies on TikTok for web-based funnels in the dating and social discovery sectors, primarily targeting Tier-1 markets such as the USA. The position involves both hands-on campaign management and strategic optimization, with significant monthly ad spend responsibilities.

Qualifications

• Proven experience in managing TikTok user acquisition campaigns for web or B2C funnels, particularly in Tier-1 markets.
• Demonstrated ability to handle substantial monthly advertising budgets, ideally exceeding $100K.
• Strong understanding of performance marketing principles, including scaling logic and tracking.
• Familiarity with paid social best practices, especially within the Facebook Ads ecosystem.
• Experience with marketing automation and systematic creative testing methodologies.
• Analytical mindset for optimizing campaigns based on data insights.

Responsibilities

Benefits

• Manage TikTok user acquisition campaigns, ensuring performance and scalable growth.
• Plan, launch, and optimize high-budget campaigns, focusing on efficiency and profitability metrics.
• Build and maintain account structures, including tracking systems and campaign infrastructure.
• Drive creative testing frameworks, iterating on creatives and analyzing performance.
• Enhance automation processes and document best practices for acquisition operations.
• Fully remote, full-time position with global flexibility.
• 28 days of paid vacation annually, plus 7 wellness days.
• Referral bonuses for successful candidate recommendations.
• 50% coverage for professional development expenses.
• Health-related support with reimbursement for medical expenses.
• Workplace support for home office setup expenses.
• Internal recognition and reward system.