Senior SEO Content Strategist (Remote)

Job summary

This role focuses on driving organic growth for a fintech and cryptocurrency platform through advanced SEO and content strategies. The position involves significant ownership of the organic growth roadmap and collaboration with various teams to create valuable content from complex financial topics.

Qualifications

• 5-7 years of SEO and content marketing experience, preferably in fintech or regulated industries.
• Proven track record of increasing organic traffic and driving conversions through effective SEO strategies.
• Strong technical SEO knowledge, including website architecture and optimization techniques.
• Exceptional writing and editing skills for creating high-quality content.
• Experience with digital PR and link-building strategies.
• Proficiency in SEO tools like Google Search Console, SEMrush, and analytics platforms.
• Basic knowledge of HTML and CSS for technical updates.

Responsibilities

• Develop and execute the organic growth strategy, including keyword research and performance targets.
• Implement technical SEO improvements across website architecture and search performance.
• Collaborate with developers and designers to ensure SEO best practices are followed.
• Create and optimize content strategies for blogs and educational resources.
• Conduct content audits to enhance existing content libraries.
• Manage outreach for digital PR initiatives to secure media coverage.
• Monitor and analyze SEO performance metrics to refine strategies.

Skills

• Strong analytical skills to derive insights from data.
• Excellent collaboration skills across various teams.
• Knowledge of cryptocurrency and blockchain is a plus.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Experience with SEO and analytics tools such as Google Analytics, SEMrush, Ahrefs, and CMS platforms like WordPress.