Senior Product Marketing Manager (Hybrid, Copenhagen)

Job summary

The role involves leading product marketing initiatives to enhance product positioning and drive market adoption. The Senior Product Marketing Manager will collaborate with various teams to ensure successful product launches and measurable business impact.

Qualifications

• Over 7 years of experience in Product Marketing within a B2B SaaS or enterprise software context.
• Proven success in launching products from strategy to execution.
• Experience in developing sales enablement programs that improve customer adoption and revenue growth.
• Strong skills in go-to-market frameworks and cross-functional processes.
• Excellent communication and presentation abilities.

Responsibilities

• Lead go-to-market initiatives for new and existing products, ensuring successful launches.
• Develop compelling value propositions and messaging that resonate with customers.
• Build sales and partner enablement programs, including training and content.
• Collaborate with Product Management to create effective go-to-market strategies.
• Gather insights to inform strategic decision-making and messaging.
• Track key performance indicators to measure launch effectiveness.

Skills

• Expertise in product positioning, messaging, and storytelling.
• Strong collaboration skills with senior stakeholders across various functions.
• Ability to work autonomously in a fast-paced environment.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with tools for product marketing, sales enablement, and performance tracking.