Senior Product Marketing Manager (eCommerce, Copenhagen)

Job summary

The role involves leading product marketing efforts across the Nordic market, focusing on strategic planning, campaign execution, and cross-functional collaboration to enhance customer experiences and drive business impact.

Qualifications

• Proven experience in Product Marketing, Brand Marketing, or Lifecycle Marketing, preferably in eCommerce or consumer tech sectors.
• Strong grasp of customer journeys and storytelling across various marketing channels.
• Ability to work collaboratively with diverse teams including marketing, product, and creative.
• Proficient in balancing strategic planning with hands-on execution in a fast-paced environment.
• Strong stakeholder management and project management skills.
• Excellent written and verbal communication skills in English; proficiency in a Nordic language is advantageous.

Responsibilities

• Own and lead product marketing initiatives for the Nordic market, aligning closely with local product teams.
• Drive large-scale marketing campaigns for product launches and seasonal promotions.
• Adapt global marketing strategies to fit local customer needs while maintaining brand integrity.
• Collaborate with various teams to ensure cohesive campaign execution and alignment with global objectives.
• Measure and analyze campaign performance, providing insights for continuous improvement.

Skills

• Strong analytical skills to leverage customer insights and market data.
• Ability to manage multiple projects and priorities effectively.
• Collaborative mindset with a proactive approach to problem-solving.

Education

• Relevant degree in Marketing, Business, or a related field is preferred.

Tools

• Familiarity with project management tools such as Jira is a plus; experience with agile methodologies is beneficial.