Senior Product Marketing Manager

Job summary

The role involves leading product marketing for a specific portfolio within a B2B SaaS company, focusing on positioning, go-to-market strategies, and enablement. The position requires collaboration with product and commercial leadership to ensure alignment with market needs and customer feedback.

Qualifications

• Over 5 years of experience in product marketing within B2B SaaS, demonstrating measurable outcomes in go-to-market strategies.
• Strong writing skills for clear communication of complex product narratives.
• Metrics-driven mindset to define and measure success effectively.
• Experience in enabling sales through playbooks, training, and competitive insights.
• Curiosity about customer needs, with a proactive approach to gathering feedback.
• Adaptability and growth mindset to align with company evolution.
• Familiarity with AI tools for research purposes.

Responsibilities

• Develop and support product marketing strategies across various market segments.
• Manage brand and template category ownership and service offerings.
• Create messaging architecture and product positioning for market differentiation.
• Execute go-to-market planning to expand service reach in northern Europe.
• Collaborate with leadership to identify product-market fit and prioritize opportunities.
• Support pricing and packaging strategies to meet customer and commercial goals.
• Ensure coherent integration of new products and services into the portfolio.
• Provide sales and customer success teams with necessary training and materials.

Skills

• Strong analytical and communication skills.
• Ability to translate competitive intelligence into actionable strategies.
• Proficiency in creating sales enablement content.

Education

• Relevant degree or equivalent experience in marketing or related field.

Tools

• Familiarity with AI research tools and marketing software.