Senior Marketing Operations Manager (Remote)

Job summary

This role is essential in connecting data to marketing strategies and enhancing operational excellence within the marketing team. The Senior Manager, Marketing Operations and Enablement will collaborate with various teams to leverage data and insights for effective marketing investments and outcomes.

Qualifications

• Previous experience in marketing roles focusing on audience segmentation, marketing funnels, and user journeys.
• Strong understanding of marketing processes, channels, and platforms.
• Proven ability to define and lead marketing KPIs and performance frameworks aligned with business objectives.
• Commercial mindset to translate data and insights into actionable marketing plans.

Responsibilities

• Lead the annual KPI setting for the marketing team and track priority metrics.
• Translate performance measures and analytics into actionable marketing recommendations.
• Collaborate with data and analytics teams to analyze campaigns and user journeys for improvement opportunities.
• Support marketing budget decisions and ensure effective spend tracking with ROI measures.
• Assist in annual marketing planning and support local business unit recommendations.
• Recommend and oversee targeted research and testing programs to enhance ROI.
• Manage the marketing technology stack and lead projects to improve tools and workflows.
• Define benchmarks for new strategic marketing initiatives.
• Contribute to the Marketing Leadership team and decision-making processes.

Skills

• Comfortable with marketing technology stacks and vendor relationship management.
• Experience in leading test-and-learn programs for performance improvement.
• Ability to simplify complex data into compelling narratives for stakeholders.
• Organized and process-driven with a focus on driving change.

Education

• Previous experience in data analytics and performance marketing is advantageous.

Tools

• Familiarity with marketing technology tools and analytics platforms.