Senior Marketing Manager (Media, Copenhagen)

Job summary

This role focuses on transforming marketing into a key driver of demand and commercial growth. The Senior Marketing Manager will be proactive and innovative, shaping market perception and supporting business expansion through strategic marketing initiatives.

Qualifications

• 6-8+ years of marketing experience, preferably in media or advertising.
• Degree in Marketing, Business Administration, Media, or a related field.
• Strong hands-on experience with digital marketing, CRM systems, content strategy, and event planning.
• Solid understanding of business and client environments.
• Proven ability to build relationships with media and industry partners.
• Fluent in English and the local market language.

Responsibilities

• Drive proactive PR initiatives to enhance brand visibility.
• Mobilize teams to create market-facing stories that reinforce strategic positioning.
• Manage end-to-end execution of client events, ensuring quality and commercial impact.
• Develop and execute channel and content strategies, particularly on LinkedIn.
• Build a strong pipeline of client cases and create compelling commercial narratives.
• Collaborate on award submissions to strengthen market credibility.
• Support the definition and execution of paid media strategies.
• Execute CRM strategies and targeted campaigns to nurture leads.
• Monitor and analyze campaign performance for continuous optimization.
• Uphold high creative standards across all outputs and ensure brand consistency.
• Drive internal communication to support leadership messaging and alignment.

Skills

• Strong organizational and project management skills.
• Ability to manage multiple priorities effectively.
• Proactive and self-motivated with a curious mindset.
• Strong storytelling skills to create impactful narratives.

Education

• Degree in Marketing, Business Administration, Media, or a related field.

Tools

• Experience with digital marketing tools, CRM systems, and content management platforms.