Senior Marketing Manager

Job summary

This role focuses on shaping marketing strategies for licensing and extended line products, enhancing consumer experiences with the brand. The Senior Marketing Manager will drive the marketing vision, connecting global franchise strategies and partner activations to create impactful brand experiences.

Qualifications

• Master's degree in Marketing, Business, or a related field, or equivalent experience
• Proven experience in developing and executing marketing strategies from concept to activation
• Ability to influence and lead within complex organizations
• Strong analytical skills to translate insights into actionable strategies
• Excellent stakeholder management and communication abilities
• Experience in collaborating with partners across multiple channels
• Self-starter with a capacity to thrive in ambiguity

Responsibilities

• Lead integration between Product Groups and Licensing teams, translating portfolio priorities into a clear strategy
• Collaborate with Product Groups to create compelling marketing narratives
• Define and strengthen brand positioning beyond core products
• Develop marketing materials and insights to support product decisions
• Create franchise marketing assets for key partner milestones and events
• Develop a standardized marketing toolbox for effective planning and activation
• Cultivate partnerships across various teams to maximize business impact

Skills

• Strong analytical and communication skills
• Ability to manage stakeholders effectively
• Experience in marketing strategy development

Education

• Master's degree in Marketing, Business, or a related field, or equivalent experience

Tools

• Marketing analytics tools and project management software may be utilized.