Senior Marketing Campaign Manager (Retail, Hybrid)

Job summary

This role involves leading the execution of marketing campaigns aimed at enhancing customer engagement and membership growth within a retail environment. The position requires collaboration with various teams to ensure effective communication and alignment of strategies.

Qualifications

• Proven experience in delivering CRM campaigns in retail, membership, or customer engagement sectors.
• Strong knowledge of CRM platforms, audience targeting, and customer journey orchestration across multiple channels.
• Excellent project management capabilities, able to handle multiple stakeholders and priorities.
• Analytical skills for measuring campaign performance and optimizing results based on insights.
• Strong communication skills, with experience presenting to senior stakeholders.
• Experience in balancing commercial performance with brand engagement.
• Fluency in English, both written and verbal.

Responsibilities

• Oversee the complete delivery of marketing campaigns for Insiders members, from planning to execution and reporting.
• Serve as the main link between retail and CRM operations, ensuring alignment of commercial priorities with CRM strategies.
• Manage inputs for CRM campaigns across various teams to facilitate seamless customer communications.
• Lead the annual Holiday Catalogue project, including strategy, production, and performance reporting.
• Drive engagement and membership growth through data-driven campaigns focused on sales and retention.
• Foster strong relationships with global stakeholders across multiple teams.

Skills

• Strong project management and organizational skills.
• Analytical mindset with a focus on data-driven decision-making.
• Excellent communication and influencing abilities.

Education

• Relevant degree or equivalent experience in marketing or related field preferred.

Tools

• Familiarity with CRM platforms and data analytics tools is essential.