Senior Manager, Sponsorship & Activation

Job summary

This leadership position focuses on shaping and enhancing the global sponsorship strategy, ensuring it aligns with business objectives and delivers measurable brand impact. The role involves managing sponsorship investments and partnerships, with an emphasis on B2B engagement and activation across various markets.

Qualifications

• Proven experience in developing and managing large-scale sponsorship platforms or partnerships to support B2B marketing and customer journeys.
• Strong background in brand activation and experience marketing, with a focus on delivering business results.
• Leadership experience with the ability to guide and develop high-performing teams.
• Experience in complex, cross-functional, and international environments.
• Strong stakeholder management skills, particularly at senior and executive levels.
• Excellent communication and presentation skills.

Responsibilities

• Define and drive the global multi-year sponsorship strategy, ensuring alignment with business goals.
• Manage and evolve the global sponsorship portfolio, focusing on long-term value creation.
• Leverage sponsorship platforms to enhance B2B marketing impact and partner engagement.
• Ensure end-to-end value creation from partnerships through to activation and measurement.
• Establish frameworks and tools for consistent, high-quality activation across markets.
• Lead impactful activations across various channels and touchpoints.
• Act as a strategic partner to senior stakeholders, guiding investment decisions and ensuring alignment with brand and commercial priorities.

Skills

• Strategic thinking combined with a pragmatic, execution-focused approach.
• Ability to operate confidently at executive levels and manage complex stakeholder relationships.

Education

• Relevant degree or equivalent experience in marketing, business, or a related field.

Tools

• Familiarity with marketing and sponsorship management tools is advantageous.