Senior Manager, Social Media (On-site)

Job summary

The role involves defining and executing a global social media strategy focused on vehicles, enhancing brand engagement with automotive enthusiasts. The Senior Manager will leverage social media expertise and vehicle category knowledge to create impactful content and drive measurable business outcomes.

Qualifications

• Proven experience in delivering global social media strategies for major brands.
• Successful track record in building multi-platform content and campaign programs.
• Strong analytical skills to apply social analytics for campaign improvement.
• Experience influencing senior stakeholders in complex environments.
• Background in leading agency and creative partners for social campaigns.
• Familiarity with the automotive or motorsport sectors and engaging enthusiast communities.

Responsibilities

• Develop a comprehensive global vehicles social media strategy.
• Create product launch campaigns that align innovation with storytelling.
• Foster relationships with creators and communities in vehicle culture.
• Establish reporting frameworks linked to brand outcomes.
• Balance global consistency with local relevance in social programs.
• Identify new engagement opportunities with trends and communities.

Skills

• Strong strategic thinking and creative leadership.
• Ability to translate audience insights into social experiences.
• Expertise in community intelligence and social listening.

Education

• Relevant degree or equivalent experience in marketing, communications, or a related field.

Tools

• Familiarity with social media management and analytics tools.