Senior Manager Marketing Productivity

Job summary

The role focuses on leading the execution of the Marketing Productivity agenda, including Marketing Investment Optimisation, across key markets. It aims to deliver immediate optimisation impacts and establish long-term marketing investment discipline.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Finance, or a related field
• 8+ years of experience in marketing transformation, commercial strategy, consulting, or similar areas
• Proven track record in driving optimisation, cost transformation, or investment effectiveness initiatives
• Experience in global, cross-functional environments
• Strong exposure to Marketing, Procurement, and/or Finance disciplines

Responsibilities

• Lead the execution of the Marketing Productivity agenda across priority markets
• Deliver measurable productivity impacts and reinvestment initiatives
• Drive structural optimisation across portfolios, campaigns, content production, and agency models
• Support markets in enhancing marketing investment effectiveness and allocation discipline
• Facilitate workshops and decision-making sessions with senior management
• Build implementation roadmaps and market action plans
• Lead prioritisation and investment trade-off discussions
• Coordinate with external partners and implementation agencies
• Ensure external providers deliver practical, execution-focused outcomes
• Develop productivity governance frameworks, KPIs, and tracking mechanisms
• Collaborate with Procurement, Finance, and Analytics teams for aligned delivery and measurement

Skills

• Strategic thinking
• Strong operational execution
• Stakeholder leadership and influencing
• Change and transformation mindset
• Pragmatism and delivery focus
• Ability to simplify complexity into actionable outcomes

Education

• Bachelor’s or Master’s degree in Business, Marketing, Finance, or related field

Tools

• Familiarity with marketing analytics and investment optimisation tools