Senior Manager, Implementation & Operations (Copenhagen)

Job summary

The role involves leading Lifecycle Implementations & Operations within a global Customer Lifecycle & Membership team, focusing on optimizing and scaling operational setups in marketing automation platforms.

Qualifications

• Over 7 years of experience in CRM, lifecycle marketing, or martech operations, preferably in a global context.
• Strong hands-on experience with marketing automation tools like Bloomreach, Salesforce, or Adobe.
• Proven ability to build scalable operational setups and drive efficiency.
• Understanding of AI solutions and experience implementing AI in marketing operations.
• Strong stakeholder management and communication skills.
• Fluency in English, both written and spoken.

Responsibilities

• Lead the implementation of lifecycle programs in Bloomreach, ensuring quality and scalability.
• Define best practices and governance for lifecycle operations.
• Manage the testing roadmap for automated marketing initiatives.
• Optimize workflows and reduce manual effort through automation.
• Identify AI opportunities to enhance lifecycle operations.
• Collaborate with various teams to align global frameworks with local market needs.
• Build and lead a high-performing team focused on execution excellence.

Skills

• Structured, data-driven, and solution-oriented mindset.
• Ability to translate strategy into executable workflows.
• Strong commercial understanding of customer lifecycle impact.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Marketing automation platforms (e.g., Bloomreach, Salesforce, Adobe).