Senior Manager, Corporate Brand Marketing (Remote)

Job summary

The Senior Manager, Corporate Brand Marketing is tasked with developing and implementing the corporate brand strategy to enhance brand preference, awareness, and measurable business outcomes. This role leads integrated brand and marketing initiatives across various channels, ensuring a consistent and high-quality brand presence.

Qualifications

• Over 10 years of experience in corporate brand management within a global organization, ideally in diagnostics, life sciences, pharmaceuticals, biotech, or healthcare.
• Proven track record in repositioning established brands to enhance differentiation and market presence.
• Experience managing corporate channels, including content planning and social media execution.
• Strong writing and storytelling abilities, with keen attention to detail and solid strategic and analytical skills.
• Familiarity with technology and AI for optimizing brand and marketing tasks.

Responsibilities

• Develop and execute the corporate brand strategy aligned with business priorities.
• Act as a strategic partner, translating business needs into brand and social media strategies.
• Manage brand guidelines and oversee agency relationships and creative output.
• Define and strengthen corporate brand messaging across channels.
• Oversee the corporate social media presence, from strategy to content publication.
• Utilize data and analytics to enhance brand and social media performance.

Skills

• Excellent writing and storytelling skills.
• Strong strategic, analytical, and planning skills.
• Creative problem-solving abilities.

Education

• Relevant degree in marketing, communications, or a related field is preferred.

Tools

• Experience with data analytics tools and AI technologies for marketing optimization.