Senior Manager, Brand Planning

Job summary

The Senior Manager, Brand Planning is responsible for translating annual brand strategies into integrated quarterly plans that promote brand and business growth. This role acts as a bridge between long-term strategic goals and daily execution, ensuring alignment across various campaigns, channels, and teams.

Qualifications

• 8+ years of relevant experience in brand strategy, integrated marketing planning, or campaign management.
• Significant experience leading complex planning processes across multiple stakeholders and functions.
• Proven ability to translate strategy into actionable plans and drive organizational alignment.
• Experience in a large, matrixed, international organization.
• Strong understanding of integrated marketing and campaign effectiveness.
• Expertise in portfolio planning and marketing operations.
• Excellent stakeholder management and influencing skills.
• Strong facilitation and communication capabilities.
• Experience with project and program management.
• Analytical skills to interpret data for decision-making.

Responsibilities

• Develop and govern integrated quarterly brand plans aligned with strategic priorities.
• Translate annual brand objectives into actionable plans for alignment across functions.
• Coordinate priorities across various marketing and commercial teams.
• Facilitate planning processes and cross-functional forums for alignment.
• Create frameworks and governance processes to enhance execution excellence.
• Monitor progress against initiatives and assist teams with dependencies and risks.
• Ensure marketing investments align with strategic objectives.
• Collaborate with regional teams to balance global consistency with local relevance.
• Drive clarity and accountability throughout the planning cycle.

Skills

• Strategic and commercially minded leadership.
• Highly organized with exceptional planning skills.
• Ability to navigate complexity and ambiguity.
• Strong relationship-building and influencing skills.
• Collaborative team player in cross-functional environments.
• Solution-oriented with strong problem-solving capabilities.
• Passionate about operational excellence and brand stewardship.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Familiarity with marketing planning tools and project management software.