Senior Manager, Brand Marketing (EMEA, Sports Medicine)

Job summary

The Senior Manager of Brand Marketing will lead the Sports Medicine business across the EMEA region, guiding a team of professionals in brand management and sales enablement to drive market share growth through effective marketing strategies.

Qualifications

• Bachelor's degree required.
• Over 10 years of experience in international marketing or product/brand management, preferably in MedTech, BioTech, Pharmaceuticals, or healthcare.
• At least 4 years of experience in managing or mentoring teams.
• Strong interpersonal communication, persuasion, and presentation skills in English.
• Proven ability to lead marketing projects effectively.
• Experience in strategic thinking, analysis, and problem-solving.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Willingness to travel up to 40%.

Responsibilities

• Familiarize with the product portfolio and build relationships with stakeholders.
• Inspire and develop a team of approximately 4 direct and 9 indirect reports.
• Define and execute annual and long-range marketing strategies in alignment with global objectives.
• Collaborate with sales leadership to align marketing and commercial priorities.
• Develop relationships with industry leaders and key customers to gain insights into customer needs.
• Oversee strategies for market access and health economics initiatives.
• Manage product life cycles, including launches and phase-outs.
• Lead commercialization planning for new product development.
• Manage branding, messaging, positioning, and pricing strategies.
• Identify education and brand experience opportunities for audiences.
• Develop customer engagement events in collaboration with the Education Manager.
• Analyze business performance and define actions to meet strategic goals.

Skills

• Strong networking and collaboration skills within a matrixed organization.
• Ability to navigate complex interdivisional procedures and policies.
• High ethical standards in managing confidential information.

Education

• MBA preferred, but not mandatory.

Tools

• Proficiency in Microsoft Office Suite.