Senior Manager, Brand Marketing (EMEA)

Job summary

The Senior Manager of Brand Marketing will lead the EMEA Visualization Business, focusing on enhancing market share through strategic marketing initiatives. This role involves managing a team, developing marketing strategies, and collaborating with sales leadership to drive growth in the medical technology sector.

Qualifications

• Bachelor’s degree required.
• Over 10 years of experience in international marketing, product/brand management, or related fields, preferably in MedTech, BioTech, or Pharmaceuticals.
• Experience in team management or mentoring (4+ years preferred).
• Proficient in English with strong communication and presentation skills.
• Ability to navigate complex organizational structures and policies.
• Proficiency in Microsoft Office (Excel, Word & PowerPoint).

Responsibilities

• Familiarize with the product portfolio and build relationships with stakeholders.
• Lead and inspire a team of approximately 4 direct and 9 indirect reports.
• Define and execute annual and long-range marketing strategies for the EMEA region.
• Collaborate with sales leadership to align marketing and commercial priorities.
• Develop relationships with industry thought leaders and key customers.
• Oversee market access and health-economics initiatives.
• Manage product life cycles, including launches and phase-outs.
• Partner with divisional resources for product development and commercialization planning.
• Manage branding, messaging, and pricing strategies based on market insights.
• Identify and create educational opportunities to enhance brand perception.
• Develop metrics to evaluate marketing impact and business performance.

Skills

• Strong strategic thinking, analytical, and problem-solving abilities.
• Excellent interpersonal and networking skills.
• Ability to work effectively in a matrixed organization.

Education

• Bachelor’s degree required; MBA preferred.

Tools

• Proficient in Microsoft Office Suite.