Senior Lifecycle Marketing Manager

Job summary

The Senior Lifecycle Marketing Manager will be responsible for activating and retaining new users, focusing on the onboarding process and ensuring users discover value quickly. This role involves designing and implementing lifecycle campaigns that enhance user engagement and foster long-term habits.

Qualifications

• Over 7 years of experience in lifecycle or CRM marketing, particularly in B2B SaaS environments.
• Proven track record in building dynamic, personalized lifecycle systems and successful nurture and re-engagement programs.
• Proficiency in Braze or similar marketing automation platforms, with hands-on experience in creating workflows and segmentation logic.
• Strong analytical skills to assess user journeys and make data-driven decisions.
• Experience in applying AI and automation for segmentation and content creation.
• High-quality standards for content creation and visual storytelling.
• A growth mindset, comfortable with fast-paced environments and ambiguity.

Responsibilities

• Design and implement lifecycle campaigns to enhance onboarding and user adoption.
• Collaborate with Product and Analytics teams to develop behavior-based lifecycle programs across various channels.
• Utilize an AI-first approach to optimize content generation and personalization.
• Conduct experiments and optimize programs based on data insights, managing metrics and reporting.
• Work closely with cross-functional teams to ensure lifecycle campaigns are relevant and valuable to users.
• Analyze user experiences and lifecycle stages to deliver tailored experiences.

Skills

• Expertise in lifecycle marketing and CRM strategies.
• Strong analytical and problem-solving abilities.
• Proficient in marketing automation tools and data analysis.
• Excellent communication and content creation skills.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Braze or similar marketing automation platforms, CDPs, and analytics tools.