Senior Go-To-Market Manager (Consumer Products, Billund)

Job summary

This role focuses on developing and executing go-to-market strategies for licensed consumer products, enhancing brand presence across retail channels. The position is based in Billund, Denmark, with a flexible working model allowing for partial remote work.

Qualifications

• Demonstrated experience in Commercial or Go-to-Market roles within global entertainment or consumer brands.
• Proven success in collaborating with retailers to achieve strategic goals and implement retail programs.
• Strong ability to convert strategies into actionable plans for partners and teams.
• Excellent communication and listening skills for effective cross-functional collaboration.
• Proficient in analyzing insights to propose impactful retail and shopper initiatives.
• Innovative mindset with a focus on identifying growth opportunities.

Responsibilities

• Develop customized go-to-market strategies for retail channels, emphasizing engagement and cross-category initiatives.
• Collaborate closely with the Markets & Channels organization and key account teams to identify channel opportunities and tailor the go-to-market approach accordingly.
• Work with product teams and licensing partners to ensure a cohesive strategy and optimize channel performance.
• Lead retailer engagement initiatives to unlock additional space and growth potential.
• Implement retail programs that effectively integrate licensed products into key seasonal and franchise events.
• Partner with marketing teams to enhance shopper discoverability and conversion rates.
• Gather and translate account and channel feedback into actionable insights for future portfolio strategies.

Skills

• Strong analytical skills for interpreting market insights.
• Ability to foster collaboration across various teams and functions.

Education

• Relevant degree or equivalent experience in a related field preferred.

Tools

• Familiarity with retail analytics and marketing tools is advantageous.