Senior Experiential Marketing Manager (Remote, Denmark)

Job summary

This role is for a strategic and analytical marketing leader responsible for developing and executing impactful experiential marketing programs that drive revenue growth and enhance customer engagement. The position involves managing a global portfolio of in-person events and collaborating with various teams to create experiences that support business objectives.

Qualifications

• Over 7 years of experience in B2B experiential marketing, event marketing, or demand generation, preferably in enterprise SaaS or technology sectors.
• Proven success in managing events that contribute to pipeline growth and customer engagement.
• Expertise in various event formats, including industry sponsorships and conferences.
• Strong understanding of demand generation principles and experience with Salesforce and marketing automation tools.
• High level of AI fluency and analytical skills.

Responsibilities

• Lead strategy, planning, execution, and performance measurement of enterprise-level experiential marketing programs.
• Develop pipeline generation strategies in collaboration with sales and business development teams.
• Oversee all aspects of event operations, including vendor management and budget oversight.
• Create integrated marketing campaigns to drive attendance from target accounts.
• Monitor key performance metrics and report on event outcomes.
• Collaborate with cross-functional teams to align on event goals and execution timelines.
• Utilize AI tools for planning and operational efficiency.
• Act as the primary point of accountability for assigned events, managing risks and stakeholder communication.

Skills

• Strong project management and communication skills.
• Ability to work in fast-paced environments with shifting priorities.
• Excellent stakeholder management and collaboration abilities.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Proficiency in Salesforce and marketing automation platforms.