Senior Manager of Experiential Marketing

Job summary

This role involves leading the strategy and execution of high-impact experiential marketing programs and in-person events aimed at driving revenue growth and enhancing customer engagement. The position requires collaboration with various teams to create effective experiences that generate sales pipeline and strengthen relationships.

Qualifications

• Over 7 years of experience in B2B experiential marketing, event marketing, or demand generation, preferably in enterprise SaaS or technology sectors.
• Proven ability to manage events that significantly impact pipeline growth and customer engagement.
• Expertise in various event formats, including sponsorships and conferences.
• Experience with event operations and integrated marketing strategies.
• Strong understanding of demand generation principles and experience with Salesforce and marketing automation tools.
• High level of AI fluency and analytical skills.
• Excellent project management and communication abilities.

Responsibilities

• Lead the planning, execution, and performance measurement of enterprise-level experiential marketing programs.
• Develop strategies for pipeline generation through targeted events.
• Manage all aspects of event operations, including vendor management and logistics.
• Create integrated marketing campaigns to drive attendance.
• Monitor key performance metrics and report on outcomes.
• Collaborate with cross-functional teams to align on event goals and execution.
• Utilize AI tools to enhance planning and operational efficiency.

Skills

• Strong analytical mindset with data interpretation skills.
• Excellent project management and stakeholder communication skills.
• Ability to thrive in fast-paced and ambiguous environments.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Proficiency in Salesforce and marketing automation platforms.